Comrades:
the conference's main task is to seriously implement the central economic work conference, the province's economic work conference and the just concluded national tourism working conference, review and sum up the province's tourism work in 2008 to study the arrangements for 2009 on Travel work. the provincial government attaches great importance to this meeting, Vice Governor Cai Limin required to open the meeting a really good job this year and tourism work. This morning, the two cities and 10 units from different aspects of gay statements made in the meeting made .15 a City meeting a written statement. These statements have their own characteristics, is worth a lot of experience and practice and learn. RMB comrade on behalf of the Provincial Tourism Bureau made arrangements to work the market this year, I hope you seriously implement . Now, I talk about two issues.
one, in 2008 the province's tourism, to achieve a new leap
just past tourism development in our province in 2008 was an extraordinary year. in the provincial Under the correct leadership of the provincial government, the province's tourism industry to actively respond to the beginning of snow and ice south of natural disasters, 5b12 earthquake, the international financial crisis after another in a series of adverse factors, the scientific outlook on development as guidance, turning challenges into opportunity to turn pressure into motivation, and vigorously promote the construction of tourism the leading industry, the province's tourism industry has withstood the test and achieve a new leap forward. estimated annual 240 million people received domestic tourists, up 18%, domestic tourism income 190.8 billion yuan, up by 23 %; 2.52 million inbound tourist trips, an increase of 1%, inbound tourism income of 1.37 billion, up 2%; tourism revenue exceeded 200 billion yuan, an increase of 21%. This is the second 2005, the first step onto the province's total tourism income 100 billion yuan into the second step after the billion dollar level, achievements are hard won! review and sum up the province's tourism in 2008, mainly has the following characteristics:
(a) changing external environment for development with remarkable results
last year, faced with a series of complex and volatile external environment for development of tourism, we are avoiding disadvantages, see things early, shot quickly, maintained a rapid development of the province's tourism industry for years good momentum.
the first to start one ; work, seize the initiative, become the first to start the practices and experiences of the city to promote construction of large projects across the province to speed up the development of tourism. seize the important opportunity to increase investment, vigorous and resolute in the fight for the first time the National Tourism Bureau and the Provincial Development and Reform Commission's support to more projects into the national investment support the range. Third, the greatest sincerity to help companies weather the storm. for the international financial crisis on the impact of tourism enterprises, urgent business needs, enterprises would difficult, timely introduction of eight preferential policies, the abolition Lvyou operating expenses, foreign Tourism publicity, occasional travel back quality guarantee on the business reward outstanding business, was widely welcomed by tourism enterprises. Fourth, start the who do not speak good home I further change the mode of development
firmly establish the concept of industrial tourism economy, to transform the way for tourism development centers, to enhance the overall efficiency of industrial quality and tourism, focusing on tourism economy in accordance with law and market law, industrial management from the past into a grasping grasping industrial management, further emancipate and develop productive forces of tourism.
first carry out a solid excellence of work. Xingju organization Dongying, Zaozhuang, Binzhou, Heze four prefecture-level cities and Laizhou, Zhaoyuan two county-level cities were examined and acceptance, the province is expected to reach the total number of outstanding tourist city of 35, continues to lead the country. Jinan, Qingdao, the first batch of six outstanding tourist city of sound to create county in 13 pilot counties to create provincial tourism has made positive progress. the province into 32 strong tourist towns, tourist attractions, 57 villages, 29 agricultural tourism demonstration sites. implementation of the to promote the tourism industry chain construction, tourism, entertainment, shopping, travel and transportation industry chain , Jinan Acrobatic images show a large number of Group, Linyi City, the four counties of the implementation of integration and restructuring area Monsanto, Monsanto formed a tourism group in the province reached 58 tourism enterprises restructuring. speed up the formation of Tourism Group, Haier, Changyu, Tsingtao Beer Group, and actively expand the tourism sector, to actively promote tourism Nanshan Group Listed. Weihai Xi Xia mouth, Chishan, good masters Group, a successful model of business transformation. Jining Coal Mining Group Deer Group and other large enterprises to organize travel the 10 project areas, began to transition to the tourism industry, the province's transition to 79 tourist enterprises. Island, the introduction of the development of Shanghai Industrial Holdings International Beer City, the two projects have a total investment of 100 billion yuan; Tai'an City, the introduction of Shenzhen Huaqiang Group invested 2.6 billion development of special joy in the world of Taishan party theme parks, the province of large enterprises to 67 to introduce tourist home. prefecture-level cities, 11 county-level cities and nine scenic 31 CCTV units to participate in read the tourism directly related to the use of foreign relations department with the the three-dimensional Shandong optimization at all levels of the tourism sector was strong
enhance service awareness, and strive to create a good environment for the development of tourism, the tourism sector into full play the functions.
One positive for the community and government leaders and the broad support of the tourism work. Kang Kang Shuji two different provincial tourism work to listen to reports, Governor Jiang Daming working meetings at the provincial conference on several important to really boost the tourism industry as the leading industry for economic development, playing bright ring shouting cultural tourism brand. Provincial People's Congress leader dedicated to listening to tourism, the Provincial Tourism Bureau report. the provincial government will be held 5 times in tourism, Workshops, Vice Governor Cai Limin 9 led the construction and tourism destination inspection companies, which is Research in recent years, the provincial government efforts to promote tourism the biggest of the year. propaganda, culture and other departments take the initiative to promote the integrated development of cultural tourism. Provincial Agriculture Office to convene agriculture, water conservancy, forestry, land resources, marine fisheries and other sectors of rural tourism development project . transport sector support and funding to help it clear that more than 4A grade scenic spots on the highway and highway signs to guide the establishment. Provincial Tourism Bureau has the 14 cities with promote industrial upgrading and urban transformation .
Second is to strengthen planning guidance to integrate resources. will guide tourism planning and promotion of tourism as an important entry point for scientific development, has completed the . In the Big Mountain, Big Water Margin, the Grand Canal and other administrative regions cross-shape pattern of regional tourism.
third is to promote tourism legal construction of standardized information. formulated the Village assessment standards features 117 travel agencies, star tourist hotels, 102, 108 star restaurants. speed up the construction of tourism information in the country launched the first travel service hotline 12301, the first pilot . adhere to the rule of law, travel, seriously implement the No. According to the central, provincial of the deployment, the province's tourism industry depth activities commemorating the 30th anniversary of reform and opening up, earnestly sum up 30 years of achievements and experience in tourism development, and further defined the new era, a new stage of development objectives and tasks. From 1978 to In 2008, the tourism industry in our province from scratch, from small and large, achieved by the hospitality industry's fundamental business changes to the economy, achieved by the tourism resources to the province's historical tourism economy across the province, tourism has become leading industries of national economy, the service industry leader, has created a unique tour of Shandong development, has accumulated valuable experience. To sum up is: adhere to the government-led development strategy, co-ordinate all social resources to develop tourism; continue to adhere to expanding opening up and actively integrating into the global tourism economy; adhere to the reform and innovation, and promoting tourism to the depth and breadth; adhere to the principle of priority of quality and efficiency, and consciously promote the development of patterns; adhere to people-centered philosophy, to play in building a harmonious society important role. 30 years of reform and opening up the achievements of tourism development in Shandong, the new period to speed up tourism development has laid a solid foundation; 30 years of reform and opening up the valuable experience accumulated in the new period to accelerate the development of tourism has provided an important guide.
While fully affirming our achievements, we should also see the current situation and mission requirements, compared with the advantages of tourism resources province compared with the expectations of the masses than the gap between the province and the tourism industry there is still a problem . from the economic contribution of tourism to the province of view, the province GDP out of the first two, but the total tourism income ranked 6th in the country, and the province's tourism economy is not commensurate with the level of economic development. In particular, the role of stimulating domestic demand for tourism has not been fully brought into play; see from the tourism industry itself, the structural contradictions are still quite prominent, optimization and upgrading of tourism products is still very arduous task; from the external environment, tourism development, despite the widespread throughout the tourism industry an important position, but in a few region has not really put on the leading industries of tourism, the leading position, the lack of effective cooperation between departments, tourism economic development unpleasant. from the tourism sector perspective, the preparation of small, less manpower and heavy tasks is very conspicuous contradictions, the Provincial Tourism Bureau as a whole Tourism industry leaders authority guiding the development of tourism around the time strong enough, not enough services in place, and so on. development is the solution to all the key contradictions and problems, to solve these problems and emerging new contradictions and new problems still have to rely on development. to continue to enhance the development of a sense of urgency, in promoting scientific development and improve the level of work to improve the quality of development.
Second, do all the work reinforce the tourist province this year, building on the basis of this whole
Tourism work in Provincial Tourism Bureau, departments have carried out the actual study and practice, focusing on the tourism industry to implement the scientific concept of development to make a few comments.
(a) of the study and practice the scientific concept of development, we must highlight the construction of tourist province of this study and practice of a carrier
scientific development activities of a prominent feature is to highlight the practice carrier. travel industry study and practice the scientific outlook on development, tourism development must be closely combined with the practical, to develop tourism as an effective vehicle for study and practice of tourism development in the province .2006 General Assembly, the provincial government put forward: agreed that: After two years of unremitting efforts, the province from the province tourist travel across the province to the foundation more solid. to travel province as the Provincial Tourism Office Building to learn and practice the scientific concept of development activities of the carrier, formation of a high degree of consensus . On this basis, the Provincial Tourism Administration tourism development in our province a careful analysis of party status, future trends in tourism development in recent years, other provinces and cities for tourism province with reference to the construction of practice and experience, made from the development of tourism in the province this year strong Province to create work, initially built in 2010 for Lvyou province to province in 2013 the first goal of tourism, economic and cultural province to build and promote sound and fast economic and social development of the province to provide industry support.
construction of tourist province is a glorious and arduous task. the province's tourism industry first, the tourism sector must unify their thinking at all levels, immediate action, closely around the province into a the quality of the environment into the forefront of the country tourism development, tourism, vivid and prominent features reasonable structure, beautiful environment, perfect facilities of international tourism and leisure destination a good basis on schedule to achieve the goal of tourism province.
(b) of the study and practice the scientific concept of development, must adhere to the Development First
face of the sudden financial crisis, and strengthen the development of awareness is very important. to hold high the banner of development, do everything possible to maintain stable and rapid growth of the province's tourism economy. judgments on the current situation, Yuan comrade has said very comprehensive. I think the whole to grasp two things: First, to bring their ideas and understanding the central and provincial analysis of the economic situation this year to determine up, 2009 could be the new century, China's economic development since the most difficult year. Second, we should be confident that the law of tourism development from a global high scientific grasp the situation and opportunities. front hours of stories, entitled downturn, but in this 7 times in as many as 5 times for the film at the box office but then rose strongly. the economic crisis is always a great driving force in Hollywood, whether it is for inspiration. Coincidentally, shortly before the World Tourism Organization Secretary-General Francis Gurry in Guangzhou say: internal demand. in the industrialized world, tourism, leisure and entertainment needs have been deeply rooted in the concept exists in people. Even in the critical moment, consumers are to preserve this right. travel demand continues to exist, although the manner of expression is subject to change, I firmly believe that tourism is not only the economic accelerator, is also a crisis of shock absorbers, control or mitigate the negative effects. Tourism will get new life, convinced that this is not the World Tourism Organization doubt. tool for economic development, and tourism does not need stimulation. In this grim and full of both hope situation, we have to study under the Air Force response to the future plan for development, focus on the following.
First, we should carry out a solid choice, but also to guide foster the concept of tourism consumption, changing lifestyles, and enhance the quality of life of the masses strategic initiatives. localities to conscientiously implement the spirit of the provincial government mobilization meeting on television, earnestly carry out all work. must focus on core Shandong County tourism promotion platform for the establishment of two: First, open up in major media and Internet, terminals, crowded city square and other sites set up Optimization of mass tourism is to grab the core of the consumption environment, and promote Huimin tourism The best means of moving the market is to attract mass tourism the most direct and effective way, the joint profit sharing marketing has become the consensus of China's tourism industry. to follow the first cities, then regions, and gradually achieve the province's Waste Management uniform price discounts tourism ; card, the formation of a competitive tourism products. This matter is of great significance: on the one hand, this is tourism enterprises Baotuan heating, an important platform for cooperation and development; the other hand, is what we strive for the domestic large enterprises and organizations, national human traveling salesman tour in Shandong important attraction. hope that it will begin immediately after the cities that work, the Spring Festival and then set off in the province, the climax of domestic tourism. During the year, we have to organize a special team under the guidance of the National Tourism Administration, Waste Management of municipal and regional tourism Card Card continue to develop the large enterprises to upgrade to the tourism industry, the introduction of a number of famous tourist conglomerates. Linyi Meng focus on promoting the province, Taian Taishan, Qufu three holes, best in the world springs in Jinan, Qingdao Laoshan, Yantai Penglai Pavilion, Weihai Liu Island and other key tourist attractions change their operational mechanism, to speed up the strategic restructuring of business groups to guide Province, Shandong Gold Group, Shandong Jiaoyun, Shandong Expressway Group,UGGs, Nanshan Group, Qingdao City Investment Construction Group, Weihai good masters, Chishan, West Xia Port Group, for increased investment, public finance, the introduction of strategic partners, will be bigger and stronger tourism sector, enterprise restructuring and upgrading. speed up the Dubai World Group, the Shanghai Industrial Investment (Holdings), Hong Kong New World Group, the Hong Kong Hang Lung Group, Hong Kong China Travel, Macau Baolong, Shenzhen Huaqiang other major introduction of the project construction. accelerate the introduction of a number of internationally renowned hotel management brand, and strive over the province there are two tourist businesses to large enterprises to enter the national provincial tourism's top 10, 1 enterprises to enter the top 5. To further improve and optimize the be selected from the project library; for state investment funds to support the National Tourism Administration and a major tourism project shall be determined from the project library; provincial bureau and the provincial tourism sector organizations related to investment projects shall be recommended by the library from the project.
three is to greatly optimize the product structure. the provincial government's repeated requests, the process should address the financial crisis into optimizing structure, improving the quality of the process industry. Now, the state and province to address the financial crisis, a series of major principles and policies to optimize tourism structure, upgrade the industry provides an important opportunity for quality and good conditions. We should effectively grasp the opportunity to resolve outstanding western eastern heat cold, hot in summer and cold in winter, hot during the day and cold night, , the rural tourism as a new growth pole, to seize the 2009 national ecological demonstration zones, national parks, etc. to create work for Monsanto, Kunyu from entering national parks list. in time and space, and the night tourism consumption as a new growth pole, the introduction of a number of large cities should focus on tourism shopping projects performing a number of large tourism projects planned to develop the city by night dining, entertainment district as the main focus on consumption. In the product structure of space, the high-end product development as a new growth pole, targeting high-end, introducing generous development of a number of cruise Golf, wineries, hot springs, wetlands, car, exhibition and other high-end products, to speed up tourism resort and tourist park construction, the tourist resorts, tourist park built in the province to upgrade the main carrier of the tourism industry.
Fourth to fully enhance the level of development of tourism enterprises. In recent years, provincial and municipal tourism department attaches great importance to travel agents, attractions, tourist hotels, restaurants, development, especially in response to the financial crisis, to help companies tide over their difficulties, the timely introduction of a series of supportive policy, planning to help companies develop new markets launched a series of activities. as a tourist enterprises should also take the initiative, hard skills, raise the level. to guide the large travel direction to the group, expanding the scale of our strength, enhanced anti-risk capacity. medium travel direction to the professional, market-leading development of further studies, business, rewards, self-driving and other special travel market, create a professional tourism brand. small travel agencies to the professional and networking, community-oriented development, active into the large traveling salesman, travel electronics operator network, to undertake large traveling salesman to access services. should strive to enhance the tourist attractions management services to A-level scenic spot assessment as the starting point, from 5A and 5A level are striving to do tourist attractions , the guided tourist attractions of the area in accordance with national standards to increase services and facilities investment, to create the domestic first-class, world-renowned demonstration area. star hotels to effectively change the full implementation of the , to a deep understanding of, dig, give full play to , farm vegetables food and drink, the formation of a different brand.
(c) of the study and practice the scientific concept of development, we must always put people first
always adhere to the . proposed a and a number of thinkers and to be rich. two thousand years, Knowledge and Action to promote the formation of hospitality Shandong to form a tourism destination, tourism products, tourism enterprises Series brand. to landscape saints, Gold Coast, Sails ;, Linyi Art of War new world culture, the Chinese Dragon Culture Park, the East China Sea Temple and other tourist products brand. in accordance with the brand, industry, market-oriented way, to apply for registration music, fishing fun, star hotels, restaurants, hotels and other community-based, the formation of a number of new form of cultural tourism enterprise groups, to create opportunity to emphasize the overall tourism image and then publicize and promote the issue. According to the National Tourism Administration will soon introduce a , personalized slogan and family planning activities and marketing of diversified portfolio, and enhance the impact of tourism destination image. the world practice shows that the development of tourism: the tourism image as the core, to lead the supply system, to attract tourism demand, has become a a universal and significant experience. the overall image for tourism promotion within the tourism market is the inevitable requirement of the law. tourism image is the image of the city. tourism image promotion as a public good, should be government-led financial expenditures. national tourism organizations generally to promote tourism image as a primary function. provincial, city and county tourism sector should consciously promote the tourism image as a basic function, effectively publicize and promote the region to assume the important responsibility of the image.
The second is to actively promote universal leisure and tourism program. forthcoming provincial government leave system, and actively guide students to Training Tourism, guide enterprises to implement incentive travel, benefits tourism, will be approved by the approving official activities of the market, asked a travel agency arranging transport, accommodation, catering, conference and other matters. This is the tourism industry great opportunity, but also a matter of interest to adjust all aspects of the major issues in the implementation of the Provincial Tourism Bureau prepared on the basis of paid leave system, and actively guide and promote the system of paid leave combined with the existing holiday, the formation of flexible leave arrangements. cities implement the provincial government development concept, comprehensive, coordinated and sustainable development must adhere to adhere to a comprehensive, coordinated and sustainable development
is sound and rapid development of tourism and constantly create a new situation in important ways. In particular, tourism is associated with high, but involves a wide range of strong dependence on the characteristics of other industries to improve co-ordination capacity is particularly important.
One is to co-ordinate the tourism industry and regional economic and social development. tourism departments should put regional tourism development the overall situation of economic and social development to thinking and grasp. In recent years, we caught
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